Since 2002, BogeyPro has been trying to reach Rich Beem.

Since 2002, BogeyPro has been trying to reach Rich Beem. The moment he won at Hazeltine Golf Course—taking down Tiger Woods right in our Minnesota backyard—we knew he was our guy. The confidence, the grit, and that legendary celebratory dance after draining the final putt on 18 sealed it. We started writing letters immediately. Lots of them. For years. Then decades.

And we heard nothing.

We assumed Rich was busy. Or uninterested. Or simply unreachable after one of the most iconic wins in golf history. Turns out, none of that was true.

Every single letter we sent had been going to the wrong address.

For over twenty years.

Fast forward to early 2026, when fate finally stepped in—via an adult swim class. BogeyPro CEO Ryan Walther struck up a conversation with the guy in the next lane, only to realize he was casually sharing pool space with Rich Beem himself. No agents. No gatekeepers. Just goggles, kickboards, and a long-overdue introduction.

Sometimes brand partnerships take decades to build. Sometimes they just take the right pool.